Copy Octopus Blog

Split infinitives: don’t even bother reading this post about them

You really don’t need to read this blog post about split infinitives. Seriously, just stop reading how. Hit that back button and get back to your facepoking or snapcats or whatever people do online these days. I am not trying to use reverse psychology – you honestly...

Brand style guides

A style guide (sometimes called a style manual) is a document that outlines your organisation’s style standards for writing or editing. Here are a few of the things a style guide may include: How your company name is presented – Should it be written out in full every...

Nominalisation could be the reason your writing stinks

A while back I wrote about the passive voice and why it produces flat, unconvincing academic and business writing. Now I’m going to talk about an equally fiendish enemy of good writing – a little thing called nominalisation. Nominalisation, huh? What’s that?...

7 ways to be an awesome copywriting client

So, you’ve found an awesome freelance copywriter to craft some stunning words for your business? Great! Now here’s how to start the working relationship off right by being an equally awesome client. 1. Know what you want to achieve Having a clear idea of what you want...

The passive voice might be why your writing is flat and unconvincing

Does your writing lack a certain spark? Are your emails, reports or research papers dull and difficult to understand? If so, you might be relying too much on the passive voice. There’s nothing wrong with the passive voice as such. Sometimes it can be very useful. But...

Fewer vs. less: a grammatical rule that needs to die

Fewer vs. less is one of those rules that grammatical pedants love to correct you on. If you have some chocolate bars, and you give me one (thanks!), would you then say you have fewer chocolate bars, or less chocolate bars? Plenty of people who have studied formal...

6 things small businesses do wrong when writing their own web copy

When you’re running a small business on a limited budget, you’ve often got to roll up your sleeves and do a bit of DIY. And for many business owners, that means writing your own web copy. After all, you can string a decent sentence together. And no one knows more...

Hello world!

Now that my schmick new website is up and running, it's time to launch the next phase – the Copy Octopus blog. Over the coming months and years (or centuries, if they finally crack that cure for ageing), I'll be posting copywriting tips, advice on writing web content,...

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