Copywriting

Words that can sell anything.

Quality copywriting is one of the best investments your business or organisation can make. You already know how good your product or service is, but without the right marketing copy, you’re going to struggle to convince others.

That’s why you need a copywriter who understands your business and its benefits.

Somebody who writes with authority, clarity and flair.

Someone who can capture your readers’ attention, keep them 100% engaged and guide them towards an irresistible call to action that turns them into paying customers.

And that’s me. Because with years of experience in writing copy for companies of all sizes, I can:

  • Grasp exactly what your business does, who your customers are and what they’re looking for
  • Help you pinpoint the benefits of your product or service
  • Create a message that gets those benefits across to prospective customers
  • Nail the right tone of voice for your message. Laid-back and humorous? Formal and ultra-professional? Whatever it is, I’ll make sure your copy builds trust and credibility while staying true to your brand personality
  • Write copy that is easy to understand, even if what you’re offering is complicated or highly technical
  • Keep people interested by engaging their emotions
  • Get customers to take the next step, whether that’s contacting you, visiting your website or buying your product.

Some of the copywriting services I offer:

Print copywriting

Brochures, flyers and sales letters are still some of the most effective ways to connect with customers. But you need to make every word count. You have to engage the reader, gain their trust, convince them of the benefits of your offering and spur them into action – all within a few sentences or paragraphs.

With dozens of print brochures under my belt (not literally, that would be very uncomfortable!), I know the secrets to grabbing a reader’s attention and keeping it.

Web and SEO copywriting

Your website copy only has a few seconds to grab a visitor’s attention before they click off elsewhere. Just like printed copy, it needs to draw your reader in and steer them from one piece of information to the next before presenting them with a persuasive call to action.

But your website also has to appeal to Google. That means taking advantage of search engine optimisation (SEO) – using carefully chosen keywords and keyphrases so that Google’s algorithm knows what each page is about (and will rank it higher in search results for that topic).

Balancing SEO with the needs of your human visitors can be tricky. But with many years of SEO copywriting experience, I’m an expert at crafting copy that both search engines and customers will love.

(I can also increase your search engine rankings with original web content.)

Email marketing

These days, the inbox is a warzone. To win the battle for a reader’s attention, your email needs an incredibly compelling subject line, a powerful intro and persuasive copy that encourages click-through. Forget about spam – I’ll transform your email campaigns into the digital equivalent of acorn-fed Iberian ham.

Ad concepts and copy

A good ad resonates with your customer the instant they see it. It uses a smart but easily understandable concept to highlight your product’s benefits, showcase your brand and entice the reader to act.

From an intriguing headline to a totally irresistible call to action, I’ll work with you to create an ad that is innovative and memorable.

See some copywriting samples

Still reading? Then you know my copywriting techniques work. But if you still need convincing, please visit the portfolio page to check out some samples of my copywriting work.

Need creative copy that compels customers to act?

Ask the Octopus
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