Travel copywriting

Delivering new clients by the bus, boat and planeload.

Copywriting for the travel industry takes a special set of skills. Because you’re not just selling a product or service, you’re selling an experience.

That’s why you need a specialist travel copywriter to tap into your customers’ emotions and stimulate their senses. You need someone who uses carefully crafted words to get across the sights, sounds, smells and tastes of a destination.

In other words, you need a copywriter who lives and breathes travel.

And that’s me. Because when I’m not at the keyboard writing copy, chances are I’m out exploring Australia or the world.

From dodging donkeys in a Moroccan medina to scuba diving on the Great Barrier Reef, travel is something I’m deeply passionate about. I’ve visited more than 30 countries around the globe and am constantly thinking about that next big trip.

So I know what appeals to travellers – everyone from beer-loving backpackers on a budget to honeymooners splurging on a luxury beachfront villa. (Trust me – I’ve been in both those situations, and more.)

By combining that understanding with a talent for effective copywriting, I can help you convert potential customers into fully paid-up passengers or guests.

Some of the travel copywriting services I offer:

Web copywriting

To compete with the giants of online travel, you need sharp, effective web copy. Whether you’re revamping your current website or starting from scratch, I’ll provide snappy, search engine–optimised copy that wins over customers and boosts your Google ranking.

Brochure copywriting

Photographs can’t sell a destination on their own. But it’s amazing how many travel companies insist on filling their beautifully designed brochures with badly written copy.

Don’t make the same mistake – hire a professional travel copywriter to give your hotel, holiday package or destination the vibrant description it deserves.

Travel blog content

Blog content increases your company’s visibility, builds trust and loyalty, boosts your search engine rankings and – most importantly – makes sales.

From showcasing your awesome destination to providing handy travel hints, I create fun, informative content your readers will be itching to share.

Ads, email newsletters, video scripts, flyers, advertorials and more

It doesn’t matter what your marketing medium is – for anything involving copywriting and travel, I’m your guy.

Check out my portfolio to see if I’m the right travel copywriter for you, or contact me for a free no-obligation quote.

Looking for evocative travel copy to entice your customers?

Ask the Octopus
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