Web content

Expert articles to promote your brand.

These days it’s not enough to have a beautifully designed website with compelling copy. You also have to be using that website to publish regular original content – things like blogs, articles and ebooks.

Why do I need a web content writer?

There are two main reasons why your business or organisation needs to publish regular web content:

Content improves your reputation

A blog or other content platform lets you show the world just how good you are at what you do. Sharing your expert knowledge with customers (and potential customers) positions you as an authority in the field, which makes people far more likely to trust you with their business.

Content increases your website traffic

Regular content is great for search engine optimisation (SEO).

Google prioritises frequently updated websites in its search results, so the more blog posts you publish, the higher your website will rank. And top-quality content attracts a lot of links from other sites, which also has a big impact on SEO.

Good web content also gets shared on social media, exposing your business to a wider audience.

All of which brings more visitors to your site. And by employing a few copywriting techniques to convert those visitors into leads, your customer numbers will skyrocket.

Why Copy Octopus writes the best web content:

Short and shareable

The most popular content is short, sharp and packed with useful information. My articles are quick enough to read in a lunch queue and will have your customers pressing the share button faster than you can say ‘record levels of engagement’.

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Relevant and valuable

Good web content adds something to your customers’ lives. Whether it’s ‘The best apps for tracking your spending’ or ‘12 tips to create the perfect Tinder profile’, Copy Octopus content informs, educates and motivates readers to apply your expert advice straight away.

Backed by research

Your blog is a reflection of your business, so everything on there has to be supported by facts. To protect your company’s reputation and produce top-quality content, I only use trustworthy, authoritative sources for research.

Irresistible stories

As a published author, I specialise in crafting captivating narratives. I also know how to interview somebody to get insightful (and often unexpected) responses. That means I’m great at story-based content like case studies, customer profiles and human-interest pieces.

Clickable, not clickbait

A strong headline is a must for effective content. My copywriting background makes me an expert at writing original, relevant headlines that capture a reader’s interest.

Matched to your business personality

Are you a prestigious blue-chip brand? Or a fun, youthful startup? Either way, I’ll use your company’s unique voice and tone to create content that further cements your brand image.

Search engine optimised (SEO)

Publishing regular original content is one of the best ways to improve your website’s ranking on Google. But I go one step further by optimising that content for search engines. With careful keyword or keyphrase placement, your business will soon be soaring up the Google rankings.

What sort of content can I write for you?

  • Blog posts and listicles
  • Infographic text
  • Email newsletters
  • How-to guides and tutorials
  • Ebooks
  • Video scripts
  • Long-form articles
  • Anything else you need!

Need high-quality original web content?

Ask the Octopus
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